Thursday, 1 September 2011

Urban Clothing Brand teams with Digital Visitor to embrace social media

Urban hip hop clothing brand uchi will shortly be integrating reviews and discussion functionality on their website www.uchi.co.uk using Visitor Review, the innovative social media solution, created by Digital Visitor.

Visitor Review has a series of plug-ins which will seamlessly integrate into uchi’s website, enabling their online visitors to upload reviews and ratings, and start or join in discussions directly on their website.

Research shows that online customer reviews increase conversions by as much as 20% so any content gathered will also be displayed throughout the website to encourage potential customers to purchase their unique clothing.

The platform will also provide uchi with the opportunity to discover more about their customers and their interests, while also providing the functionality to allow them to engage with the brand and submit feedback.

Michael Langley, Owner at uchi clothing commented:

"For a while we have been looking at ways in which we could user reviews and feedback on our website whilst maximising the potential of other social media channels. The fact that Digital Visitor’s solution enables us to gather reviews and comments directly against our products and then automatically share them with other social networks such as Facebook and Twitter is a perfect fit!"

Since 2003, uchi clothing has been producing intelligent hand printed designs on quality men’s and women’s urban tee shirts, sweatshirts and hoodies.

Having taken its name from the Japanese word for “home” and “family”, the uchi brand is inspired by the hip hop philosophies of peace, unity, love and having fun, as well as Japanese culture and positive meanings.

“We are looking forward to providing this functionality on our website. Every piece of uchi clothing is as unique as our customers. By gathering their valuable feedback and creating discussion about what we are passionate about, we really hope to build a strong, loyal community” added Langley.

George Shipley, Account Manager at Digital Visitor adds:

“uchi is a unique brand that I have been keen to work with. Their original designs are like no other and I believe that the review and discussions functionality on their site will certainly enhance their website and brand”.

He continued: "Our solution has been proven to increase conversions on our clients website whilst at the same time driving more traffic through the social media connections."

To find out more about Digital Visitor and Visitor Review, contact us today...

To find out more about uchi clothing, visit www.uchi.co.uk

Sunday, 25 April 2010

Tanzania, volcanic atmosphere and Street Sounds Electro album covers

Volcanic ash has delayed our printer's return from holiday! I apologise because this means that those of you who have been waiting on garments won't get them this week. I will contact each of you when your items are ready to be shipped out.

This gives me an opportunity to show you the latest uchi T-shirt design before it goes to print. It's a Japanese version of the iconic album cover for Street Sounds Electro Volume 1 and will be printed in five colours. Initially I intended to have the first four covers on one T-shirt using the classic uchi 4 panel layout. This would make the text too small and we paid particular attention to the transliteration for accuracy and style (thanks Emi!). Look out for Volumes 2, 3, and 4 on T shirts and prints.


Monday, 15 March 2010

Limited Edition Prints Spring Sale

Spring time is here this weekend and there's no more hibernating!
Here's two events where you can catch uchi prints cheap!

SPRING CLEAN SALE AT SPIKE PRINT STUDIOS

Saturday 20 March 11am – 5pm

"For one day only you will have an opportunity to buy original prints at hugely discounted rates. Our artists are spring cleaning and the benefits will be obivous!"...more

Paintworks Art Market, Bristol

Sunday 21 March 10.30am – 4.30pm

"The Paintworks Art Market is back this Spring to showcase a selection of the best art work produced in Bristol and the region. Enjoy the relaxed atmosphere, have a chat with the artists and perhaps indulge in a slice of homemade cake!"

Thanks for the recent subscribers!
Here are your discount voucher codes for uchi art prints and uchi clothing:

30% off art prints: 31RAM10LTD30

20% off uchi clothing: 31RAM10UCH20

Tuesday, 8 December 2009

These Are The Breaks : Beat by beat

these are the breaks

uchi is proud to introduce, for your viewing pleasure, please give a big handclap to the Roland TR-808 drum machine, the AKAI MPC 60 sequencer, the E-mu SP-1200 sampler and last but not least, the Technics SL1200.Performing together on the classic four square format and rounded off with the the line from the 1980 Kurtis Blow track "The Breaks", typeset in the Tomahawk Cruise missile lettering.


The History

The idea isn’t new. In fact while creating this web site I googled a DMC Branded T-shirt with the same name. It’s pretty good too. I’d be disappointed if it wasn’t, coming from the DMC. It’s got some classic Hip Hop tracks listed on it so I’m also glad I didn’t go that route. In fact, the more I think about it the better it looks and now I want one!

So, back to the uchi joint. For a long time I’ve wanted to document some of the pioneering instruments of not only Hip Hop but all electronic music. “The deejay thingy is over done” I was told by an Urban tee shirt retailer when I eventually got round to it. “We want Quirky and Funny.” I agreed, with the second part. They didn't want mixers, decks, ghetto blasters and all sorts of synths anymore.

The pop culture’s gaze may have shifted a bit from DJs and Hip Hop and moved on to the next generic fad to put on t shirts but we’re still here, as always. Hopefully doing justice with the deejay t-shirt that's got integrity and longevity. It would have to be involved and relevant at the same time. In true uchi style it had to be "explicitly stated, not merely implied".


The Elements

The E-mu SP-1200 drum machine and sampler was, and still is, one of the most highly regarded samplers for use in Hip Hop and dance music. Released in 1987 by E-mu Systems Inc, it was the first machine to sample up to 10 seconds at a rate of 26.040 kHz and 12-bit resolution. As an upgrade to the SP-12 drum machine the SP-1200 focused on its sampling features. With 32 instantly available user sounds it was able construct the bulk of a song by itself reducing costs and studio.

Famed for its gritty, raw and "old vinyl" like audio qualities it became the trademark sound of Hip Hop and house music throughout the 80’s and 90’s and is still widely used today.

E-mu SP1200

By the late 80’s, Hip Hop producers were expanded the limited 10 second sampling time by sampling 33⅓ records at 45 rpm then replaying it from the SP-1200 at much slower speeds. This technique was used until the advent of newer samplers such as Akai's MPC60, which provided higher sampling rates and more sampling time.

Just some of the people to have use the E-mu SP-1200 include; Roni Size, Daft Punk, The Prodigy, Pete Rock, Cypress Hill, Jay-Z, The Beastie Boys, Public Enemy and Phil Collins.


The Roland TR-808 Rhythm Composer was one of the first programmable drum machines Introduced by the Roland Corporation in early 1980 as an upgrade to Roland's CR-78 drum machine, it was originally manufactured for use as a tool for studio musicians to create demos using analog synthesis to create sounds with a very thin and pure quality. It didn't sound like real drums and was only in production until 1984 but its unique sound and analog charm is embedded in many forms of music. From Hip Hop, R&B, dance and techno you can still hear it’s heavy bass kicks, crisp snares and the classic cowbell and handclap.

Technics SL1200

Marvin Gaye's "Sexual Healing" was one of the machine's earliest mainstream hits. The Beastie Boys breakout album Licensed to Ill consists mostly of TR-808 beats and samples from popular rock songs; its success lead to a new surge in popularity.

The 808 has had it’s share of emulators, clones and imitators. Artists to have used it include Orbital, Aphex Twin, 808 State, George Michael, Bomb The Bass, The Prodigy, Faithless, Cocteau Twins, Paul Hardcastle, Marvin Gaye, Dr. Dre, Howard Jones, Jimmy Jam & Terry Lewis, 2-Pac, Bjork, Tom Jones, Jean Michel Jarre, LL Cool J, Ice Cube, Janet Jackson, Puff Daddy, Pet Shop Boys, Vangelis... It has influenced band names and is still cited in verse making it one of the more important drum machines in the history of electronic music.


Akai MPC

The legendary Akai MPC60 II is an all-in-one sampling and MIDI sequencing drum machine considered to be the most widely used piece of electronic music equipment today. Designed by the celebrated Roger Linn for Akai it still bears his signature. He produced one of the world's first drum machines to use digital audio samples as the sound source and combined it with powerful sequencers to create the MPC60.


Simply put, the Technics SL 1200 MKII was best thing to happen to Hip Hop music since Hip Hop. It began with the silver SL1200 originally marketed as hi-fi equipment for the home market.

Since its release in 1978, the MKII and its successors has been the most common turntable for DJing and Scratch DJing. More than 3 million units have been sold and it's regarded as one of the most durable and reliable turntables ever produced. Many early models are still in use today. There is a SL1200 exhibited in the Science Museum of London as one of the key pieces of technology that have shaped music history.

The SL1200 series was developed as a special project in an attempt to solve problems relating to turntable design. It’s magnetic direct drive system, robust base and a high torque minimized acoustic feedback, unwanted resonances, wow & flutter and allowed it to reach desired speeds in 0.7 secs. Not forgetting the variable pitch control allowing seamless beat matching.

With the SL1200 MKII Technics improved the motor and shock resistance and changed the rotary pitch control to a slider style. This is now the base model and is the oldest still in production.

It's rumored that Panasonic intend to cease production of the Technics 1200s and 1210s in February 2010.

It's hard to imagine Hip Hop without the turntable and it’s no surprise to me that This turntable is culturally recognised in a museum. Some of my earliest and most memorable music moments have been via two of these and a microphone.

Technics SL1200



"The Breaks" is a critically acclaimed 1980 hit single for Kurtis Blow, one of the first commercially successful rappers and the first to sign to a major label. Taken from his debut album it is considered an early Hip Hop classic and one of the first Hip Hop hits to go gold. It is currently Number 10 on VH1's 100 Greatest Songs of Hip Hop. Ironically, it's one of the few Hip Hop songs containing no samples. The funk beat in this song is an original one, which has since been sampled by many subsequent producers.

The "breaks" referred to in this song are also not about beats and samples but about the breaks dealt in life. The bad luck referred to in Alanis Morissette's’ "Ironic" but with humour and 60 seconds of a great piano breakdown.

Finally, the "These Are The Breaks" strapline is derived from the lettering on the side of the Tomahawk cruise missile. The font Tomahawk rounds off this piece of 80's nostalgia.


"Cuz the 808 kick drum makes the girlies get dumb."
Sir Mix-A-Lot, "Posse on Broadway" from Swass, 1988

To the brothers wit the 808 / Like I said before PE got a brand new funk / Turn it up, boom the trunk."
Public Enemy, "Power to the People," Fear of a Black Planet, 1990

Everybody gettin down make no mistake / Nothing sounds quite like the 808.
Beastie Boys, "Super Disco Breakin" from Hello Nasty, 1998

Looking like jail bait, Selling lots of real estate, Looking like a hot date, Banging like an 808.
Beck, "Hollywood Freaks" from Midnite Vultures, 1999

Yo, it's number one rap, I'd rather hear an 808 handclap, than that.
People Under The Stairs, "Stay Home" from Question In The Form Of An Answer, 2000

But I know y'all wanted that 808 / Can you feel that B-A-S-S bass.
OutKast, "The Way You Move," from Speakerboxxx/The Love Below, 2003

"Bass...Hi-hat...808...
Beyoncé Knowles, "Déjà Vu" from B'Day, 2006

I'm back with an 808 'cause I'm bossy.
Kelis, "Bossy" from Kelis Was Here, 2006

You got my heart beating like an 808
Britney Spears, "Break The Ice" from Blackout, 2007

I hope that maybe in time this becomes as much of a classic uchi design as Always Use Clean Needles. If it’s not, no problem, I guess those are the breaks.


Acknowledgments

Thanks to Dan Muteki for narrowing down the definitive list to put on this design (sorry couldn't include your vinyl label. It had to be Kurtis). Thanks to the legendary DJ Mulder for producing this mix at such short notice. Thanks to ScreenOne for their T-shirt printing skills and a big thanks to all who have bought this!

Wednesday, 2 December 2009

The Big Chill Art & Fashion Market

Sunday 6th December
The Big Chill, Small Street, Bristol


Ink-dot show at Howies

Open from 11am with stalls selling art prints, jewellery, clothing and more. Join us for lunch or afternoon tea Big Chill style and get a chance to buy your friends and family something decent for Christmas this year!

Friday, 20 November 2009

Art Print Exhibition at Howies, Bristol

Private viewing, Thurs 26th November, Upstairs gallery, Howies store

Ink-dot. has invited established designers, illustrators and new talent from all over Bristol to particiapte in their latest exhibition "Spare Time". Hosted in the newly opened Howies Bristol store on Queens Rd it will be their largest show so far, with 35 designers taking part. The exhibition opens 26th Nov and runs until Christmas.
Ink-dot show at Howies

Each designer has been given a set size, A2, and a limited palette of four colours. The posters, limited to 50 and Giclee printed on 100% cotton archival paper will be available to buy at the Howies store and from the Ink-dot. website.

Private View: Thursday 26th November, Howies, Queens Road, Bristol 8pm-12pm
For more information visit the Ink-dot. website, or pop into the Howies store.

Friday, 6 November 2009

New Adventures on the Wheels of Steel Hoodie

Adventures on The Wheels of Steel

It's the first time on hoodies. Reprinted from the Art of War album, Adventures on the Wheels of Steel is a bit of a 70's homage...

Limited Edition uchi urban hoodies

We found our friend Kenny on a bike he put together from bits and pieces of other bikes. It deserved our respect and the idea was born to pay homage to Grandmaster Flash for doing the same with funk breaks on the classic track, "The Adventures of Grandmaster Flash on the Wheels of Steel".

The lettering, a modified version of Benguiat Bold completes the ode to the early hiphop days. Created in 1979 by the prolific New York type designer and lettering artist Ed Benquait who amongst many other things is responsible for the logotypes on classic 70's movies Superfly and The Planet of the Apes as well as The New York Times. He was also a keen and talented jazz percussionist.

So, here is The New Adventures on the Wheels of Steel urban hoodie...